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Indie 1.7: Introducing Sanlam Indie Ambassadors and Wealth Bonus 2.0

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Now anyone can sell Sanlam Indie and get paid, and everyone who buys Sanlam Indie can get up to 100% of their premium matched in an investment every month

Why did we upgrade Wealth Bonus?

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Despite how good it was, Wealth Bonus 1.0's biggest downside, is that it was actually quite complicated, which led to some misunderstandings, and often genuine disbelief and skepticism.

Introducing Wealth Bonus 2.0 (formerly known as Bounty)

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Instead of a once-off investment with your policy, Sanlam Indie now matches up to 100% of your premium and invests it for you every month.

Sanlam Indie 1.5 & 1.6 - friendlier pricing

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We've made it easier to find the right products, at the right price — all online in just a few minutes.

Sanlam Indie 1.4 - get rewarded for bringing your friends to Sanlam Indie

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One thing we’ve learned since launching is that our customers want to tell people about Sanlam Indie, and now we are rewarding you for it.

Why life insurance is a force for social good


When we think of things that are good for society, we’d normally list things like lower unemployment, better education, and curbing violence and crime. We wouldn’t ordinarily think of life insurance.

The virtues of pricing well


How the using right technology and asking the right questions drive Sanlam Indie’s individualised premiums.

Sanlam Indie 1.3 - making it easier to understand your Sanlam Indie Plan

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In our biggest release ever (to be fair it’s only our third) we’ve added some super useful tools to the way we present the Sanlam Indie Plan.

Prospect theory


We like prospect theory because it leads to an increased demand for insurance in general. However, for Sanlam Indie, prospect theory is a challenge we need to overcome.