Despite how good it was, Wealth Bonus 1.0's biggest downside, is that it was actually quite complicated, which led to some misunderstandings, and often genuine disbelief and skepticism.
Instead of a once-off investment with your policy, Sanlam Indie now matches up to 100% of your premium and invests it for you every month.
We've made it easier to find the right products, at the right price — all online in just a few minutes.
When we think of things that are good for society, we’d normally list things like lower unemployment, better education, and curbing violence and crime. We wouldn’t ordinarily think of life insurance.
One thing we’ve learned since launching is that our customers want to tell people about Sanlam Indie, and now we are rewarding you for it.
How the using right technology and asking the right questions drive Sanlam Indie’s individualised premiums.
In our biggest release ever (to be fair it’s only our third) we’ve added some super useful tools to the way we present the Sanlam Indie Plan.
We like prospect theory because it leads to an increased demand for insurance in general. However, for Sanlam Indie, prospect theory is a challenge we need to overcome.